Have More Fun and Win More Money Playing
Robert W. Herdman - Inventor of the Instant Replay
I recently had the chance to read
your book, "Beat 'Em At Their Own Game," and I wanted to tell you that
it is most logical explanation of how to come close to evening the
playing field at blackjack that I have ever seen. And you show us how to
do it with comparable ease.
Many years ago, while many of the clubs were still using one deck for
blackjack I attempted to learn to count cards. I could have mastered it
I suppose, but I soon realized that counting cards and the intense
concentration involved was not why I was in the casino in the first
place, I was there to have fun! And I cast aside the idea. When all the
clubs went to the multiple deck shoe, I knew I had made the correct
I have been prosperous in most things I have done in my life,
manufacturing, marketing and real estate. But I cannot say that my
frequent visits to Nevada and New Jersey were on my lists of financial
But now armed with the invaluable information contained in your book, I
feel comfortable I will add blackjack to that list. At least I will give
them a much stronger run for the money!
Dale Romans - Thoroughbred Horse Trainer
I've been in and around the gaming industry for most of my life. Though
my main business involves the Thoroughbred racing industry, I've
experienced the fun of the casinos and the river boat casinos that dot
this part of the country. Bob Simms' book is the best thing that ever
happened to casino blackjack players. But the really good thing about it
is that you don't have to be a regular, even semi-regular player to use
it and learn from it.
This book is easy to read and can be understood by any player on any
level. The most important thing is this: it works.
Most people who sit down at the blackjack tables don't have a chance
from the moment they enter the casino. They're dead meat. Bob Simms'
book gives them more than a chance -it gives them a real, honest
possibility of winning. It does what every blackjack player needs to do
- minimizes losses and maximizes gains.
And it's fun to read. You can take the book with you on the plane and by
the time you get to Las Vegas or wherever, you're armed with knowledge
that will give you a good shot to "Beat 'Em At Their Own Game."
Hal Vonsick - Fireplace Technology
My friend Bob Simms always seemed to win more money then anybody else
whenever we went on gaming junkets together. Finally, I started watching
him play and realized that he knew something-actually knew quite a bit
more- than any of the rest of us. We talked about it one night after
he'd raked in the chips and I'd watched the dealer collect most of mine.
That's when I learned that he was putting all his knowledge in a book,
which I read as soon as it was available.
The book was easy to understand. The book was fun to read. But most
important to me, the book really, really worked. The knowledge in Bob's
book isn't complicated, but then playing blackjack isn't like brain
surgery. You do need to know what you're doing, however. And you need to
know what the casinos are doing, too. Bob's book tells you all of that.
He let's you know what to expect at the tables in addition to letting
you know how to play the game.
A key for me were his chapters on money management. That's what makes
"Beat 'Em At Their Own Game" different from other blackjack books. It
helps you minimize losses and maximize winnings. It tells you how much
money you'll need to play; when to get up; when to take your "comps" and
enjoy yourself. It's made a big difference in my play at the tables, and
a big difference in my bank account
David Self - Cosmed, Inc.
Before I read "Beat 'Em At Their Own Game," I would never, ever double
my bet when the dealer had a face card showing. Then I read Bob Simms'
"Beat 'Em At Their Own Game" and I realized that, before, I wasn't
playing to win, I was playing not to lose as quickly. In other words,
before reading this little gem of a blackjack book, I didn't know what I
was doing. I suppose I was simply subsidizing the casino industry, like
99% of all the players are doing.
This book changed that. It gave me the knowledge I need to have a
fighting chance at the tables. It doesn't mean I'm going to win each
and every time I play, but it does tell me when to get up and find
another table or wait for another day. It taught me how to manage my
money and my bets, and it taught me that I can get the same kind of
attention, the same kind of comps, as player who spent a lot more money
than I ever will.
- Cosmed, Inc. (continued)
"Beat 'Em At Their Own Game" also taught me that there are lots of
myths surrounding the game that I always thought were true, but aren't.
There are myths about blackjack that have been passed down for
generations that have no basis in fact. And this book deals only in
I know that much _ "Beat 'Em At Their Own Game" has made my time at the
tables a lot more enjoyable.
Slider - Construction Supervisor
My uncle taught me to play blackjack and I played the way he taught me
for years. Unfortunately, my uncle didn't know what he was doing, and
he passed that ignorance on to me. Now I know better. Now I've read
"Beat 'Em At Their Own Game" and I realize that I have more than a
fighting chance at the blackjack tables.
Most people who play blackjack at casinos and river boats think they
know what they're doing... but they don't. That's how casinos make
their money, off of poor slobs who think they have knowledge that
really isn't there. That's why Bob Simms book is important -not only
does it discuss how to play, how to bet, how to manage your money - but
it also puts to rest a lot of the myths that surround the game. That's
important, because 99% of the stuff you'll hear from alleged "experts"
at the blackjack tables is pure bunk.
Bob's book isn't bunk. It's the real deal, and after you've read it and
played by using the principals in the book, you'll know exactly what
I'm talking about.
Sue Pearl - Housewife
There was a guy at the table the last time I played in Las Vegas and he
had a heck of a run. Won maybe 10, 11 hands in a row. But every time he
won, he made the same bet -I think he was playing $10 a hand. That
means he won $100. Not bad.
But if he'd been playing the way Bob Simms taught me to play in "Beat
'Em At Their Own Game," then he would have won over $640 over the same
10 hands. That's even better.
Bob's "Beat 'Em At Their Own Game" is easy to understand and doesn't
involve complicated card counting or anything like that. It involves
common sense and playing by the 550 basic plays that a good blackjack
player needs to come to know. It teaches how to increase your bets when
you are on a streak.
I've made money playing blackjack since I read "Beat 'Em At Their Own
Game," and I used to be happy with just breaking even. This book knows
what it's talking about.
Passafiume - Sales Rep.
I learned to play blackjack with Bob Simms on a trip to the Bahamas a
couple of years ago. It had always fascinated me that, on these junkets
we'd be on together from time to time, Bob always did a lot better than
anybody else. I couldn't figure out why - until I watched him play.
Other people would win a few and lose a few and soon be staring at a
dwindling supply of chips. Bob, on the other hand, would keep pulling
them back to his side of the table, his stacks getting larger than
So I asked him to teach me to play. And when it comes to pure enjoyment
- as well as making money at the tables- that's the best request I ever
Bob knows what he's talking about, and he's put his decades of
experience and all that knowledge into his book. "Beat 'Em At Their Own
Game" might not change your life, but it will make your time in casinos
a lot more entertaining, enjoyable and profitable. Bob's book is
written for everybody to understand. You don't have to be a big time
player to apply the lessons of the book, and you don't have to be a
mathematical genius, either.
Just read it! You'll enjoy it. You'll understand it. And if you play
blackjack, you'll put it to good use.